Demand Management, Energy Efficiency, Finance  -  March 1, 2017

Implementation model: The adidas green energy fund

This implementation model, created by the Retail Industry Leaders Association and the U.S. Department of Energy's Better Buildings Initiative, details the adidas Group's road to developing an internal green energy fund.  

The multinational sports clothing manufacturer and retailer's "greenENERGY Fund" was created in 2012 that provides financing; expertise; project management; and monitoring and verification to facilitate investments in energy efficiency and renewable energy projects that deliver a net profit. By creating a dedicated internal fund, the adidas Group is able to overcome common internal financing hurdles, such as internal competition for capital, short payback horizons, and a lack of time or budget on the part of facility managers.

Since 2012, the fund has invested more than $5.5 million into energy efficiency and renewable energy projects. 

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