Distributed Energy Resources, Energy Efficiency, Industrial  -  January 7, 2022

Sony Considers Entering EV Market

Sony could consider entering into the EV market, the company announced at a press conference ahead of the company’s public opening of its exhibition at CES 2022.

Kenichiro Yoshida, chairman, president and CEO of Sony Group Corporation said in his presentation about the company’s new technologies and initiatives that the company aims to contribute to the evolution of mobility. 

He stated that “Sony is well-positioned as a ‘creative entertainment company’ to redefine mobility” and announced that Sony will establish an operating company “Sony Mobility Inc.” in the spring of 2022, through which the company intends to explore entry into the EV market.

Sony launched the "Road to Zero" environmental plan in 2010 with a goal of aiming for a zero environmental footprint by 2050. Accelerating their efforts to further reduce their footprint by 2025, Sony has implemented the Green Management 2025 target.

The company said its goal is to work toward having zero-emission products to reduce GHG emissions not just in operations but also throughout product life cycles. Sony aims to provide environmentally conscious products and services and its workplace programs to save energy and promote renewable energy. The company will engage its supply chain partners to share its commitment to curbing emissions.