Energy Efficiency, GHG Emissions  -  January 19, 2022

Maybelline New York Sets Carbon Neutral Goal By 2025

Maybelline New York aims to achieve carbon neutrality in all of its sites by improving energy efficiency and using 100% renewable energy by 2025. By 2030, the company aims to reduce carbon emissions from its full product lifecycle by 50%.

The cosmetics company also seeks to have its plastic packaging made from 100% recycled plastic and have 95% of ingredients be bio-based, derived from abundant minerals or circular processes. These goals are part of its new sustainability program, Conscious Together.

"All of us at Maybelline want to make progress and inspire the industry to make progress," said Trisha Ayyagari, Global Brand President, Maybelline New York in a statement. "We looked at the key areas where Maybelline could make a positive environmental impact and set ambitious goals that will guide our actions until 2030. We recognize that there is still so much to do, and we are committed to concrete actions that will help us accelerate our sustainable transformation."

Maybelline said 73% of its production facilities are already carbon neutral and the company has achieved carbon neutrality for scopes 1 and 2 emissions inclusive of eight manufacturing facilities, representing 79% of Maybelline's overall production and 58% of total production in 2020.

The Conscious Together program also calls for the use of 100% recycled plastic in plastic packaging, investments to develop makeup recycling technologies, and 95% use of bio-based ingredients.