GHG Emissions - April 8, 2022
Mattel Adds Carbon Neutral Products
Mattel, Inc. announced an expansion of its sustainable product offering with the debut of new products from its popular MEGA and Matchbox brands.
MEGA, which creates preschool construction toys, launched MEGA BLOKS Green Town, the first-ever toy line available at mass retail to be certified CarbonNeutral.
Each playset, like the Build & Learn Eco House™ and the Grow & Protect Farm, is made from specifically a minimum of 56% plant-based materials and a minimum of 26% International Sustainability & Carbon Certification (ISCC) certified bio-circular plastics (mass balance approach). The products are certified CarbonNeutral by Natural Capital Partners. In order to receive this certification, MEGA purchased carbon offsets (less than 500 metric tons of carbon dioxide equivalents) from the Darkwood Forests Conservation project in Canada.
The expanded offering is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030.
“At Mattel, we are focused on developing innovative products and packaging that are better for our planet by integrating more sustainable materials and principles of product stewardship and circular design,” said Pamela Gill-Alabaster, Head of Global Sustainability at Mattel, in a statement. “These new products from MEGA and Matchbox demonstrate our commitment to our 2030 goal to achieve 100% recycled, recyclable or bio-based plastic materials in all our products and packaging and to create a more sustainable future for the next generation.”
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