Commercial, Energy Efficiency, GHG Emissions  -  February 3, 2023

OpenX Receives SBTi Approval

OpenX Technologies, Inc., an omnichannel sell-side platform, announced that it met independent verification of the key requirements of the Net-Zero Standard established by the Science-Based Targets initiative (SBTi).

SBTi verified OpenX’s science-based net-zero target "to reduce scope 1+2+3 emissions 90% by 2027 from a 2018 base year" in June 2022. 

OpenX worked with RSK Group, one of the world's leading environmental consultancies, who have provided a formal assurance statement concluding, "OpenX has fulfilled the key requirements for the SBTi Net-Zero Standards."

"We have focused on attaining the highest level of established global sustainability standards by working with organizations like RSK and SBTi on our path to Net-Zero,” said OpenX chief executive officer John Gentry in a statement. “Climate change is a critical global issue and our achievement is just one small part of the journey we are all taking together to make advertising a sustainable industry. We're excited to continue to focus on our low carbon footprint and to collaborate with brands, agencies, industry bodies, and other technology companies, as we all work collectively to lower carbon emissions across industries."

RSK first verified OpenX's calculations for its 2018 baseline emissions and compared them to the 2021 emissions previously verified by LRQA. RSK's review confirmed a reduction of 96% from 2018 to 2021, across all three types of emissions scopes. This reduction was due to several factors including a holistic multi-year effort to move from on-premises data centers to an energy-efficient cloud-based platform using renewable energy, reduced office space, the implementation of a remote-first work policy, as well as a general revision of the business travel.