Commercial, Energy Efficiency, GHG Emissions  -  February 25, 2025

HH Global Updates Emissions Plan

HH Global, a global marketing activation services company, announced an update to its emissions plan.

During the past 12 months, the company finalized its "15 to zero" plan to align with the SBTi's corporate net-zero standard. By focusing on 15 initiatives targeting five key emissions sources — energy, travel, sourcing, freight and waste — HH Global is advancing toward a 50% reduction in Scope 1, 2 and 3 emissions by 2030 and a 90% reduction by 2040.

As announced in HH Global's sixth annual sustainability report, these initiatives are anchored in measurable metrics and robust governance, ensuring progress is both transparent and impactful. HH Global acknowledges its total emissions — and particularly its Scope 3 emissions — rose from FY23 to FY24. This was due to an increase in the purchase of higher carbon products that were manufactured in countries with a higher carbon energy supply. 

The Sustainable Procurement Framework (SPF) remains a cornerstone of HH Global's ESG strategy, enabling its strategic supplier partners to enhance their environmental, social and governance credentials. To date, the company onboarded over 1,400 partners across 55 countries, accounting for $1.5B (73%) of its supplier spend.

By leveraging technology and collaboration, SPF amplifies its impact by up to 10 times per supplier across its supply chain.

"Our FY24 report reflects both the scale and sustainability commitments and challenges inherent in achieving them,” said Kristian Elgey, CEO, HH Global, in a statement. “While we celebrate successes such as the finalization of our net-zero plan and the growing influence of Conscious Creative, we remain transparent about areas where improvement is needed. "Sustainability is a journey, one that demands bold commitments, rigorous action and accountability. As we look ahead to 2025, we are inspired by the momentum we've built and the shared dedication of our teams, clients and partners to creating a more sustainable world."