Commercial, Energy Efficiency, GHG Emissions - March 7, 2025
Liverpool FC Collaborates for DAC
Liverpool Football Club (LFC) announced a pioneering collaboration with a U.S.-based carbon capture, utilization and sequestration company.
Through a collaboration with 1PointFive, each LFC product will have its carbon footprint addressed by removing an equivalent amount of carbon dioxide (CO2) through 1PointFive’s Direct Air Capture technology.
LFC will calculate the total emissions from merchandise manufacturing up to the point of distribution from an LFC site and purchase the relevant quantity of carbon dioxide removal (CDR) credits from 1PointFive to remove the CO2 from the air and store it deep underground. Further transport of products from the LFC site after their sale is excluded from these calculations.
The collaboration marks a significant step in LFC’s work to reduce its environmental impact through The Red Way, the club’s award-winning sustainability initiative. The agreement is also a mark of direct air capture’s versatility to provide a carbon removal solution that can be tailored to an organization’s specific goals by addressing product-level emissions.
Liverpool FC joins a list of major global corporations including Microsoft, Amazon, Airbus and others that have already committed to purchasing CDR credits from 1PointFive.
"Sustainability is at the heart of everything we do at the club,” said Ben Latty, chief commercial officer at Liverpool FC, in a statement. “Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet and communities. Joining forces with 1PointFive allows us to explore innovative carbon removal technologies, sharing knowledge, expertise and helping to advance our journey to half all-operational emissions by 2030 and achieve net zero by 2040.”
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