Sourcing Renewables  -  August 18, 2021

IKEA Plans Clean Electricity Subscription Service

IKEA will soon offer its Swedish customers access to wind and solar energy through an electricity subscription service.

INGKA Group, the parent company of IKEA, announced Aug. 17 the new STRÖMMA program, a subscription service for electricity from its solar and wind generation sources available from its stores in Sweden. Subscribing to the energy service will also allow customers to track their energy usage in an app.  

The new program builds on a previous initiative to offer solar panels for purchase in 11 IKEA markets in an ambition to increase customer renewable energy use through its energy services by 2025.

Customers who bought solar panels from IKEA will also be able to track their electricity generation in the STRÖMMA app and sell back the electricity they don’t use to be further used through the program.

“IKEA is a home furnishing company, and we want to make it easier for more people to live a more sustainable life at home,” Bojan Stupar, sales manager at IKEA Sweden, said in a statement. “Today we offer smart and energy efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage. Providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey.”

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