Commercial, Energy Efficiency, GHG Emissions  -  May 3, 2023

LoopMe Achieves Carbon Neutrality

LoopMe, a technology company that uses artificial intelligence to develop brand advertising performance, announced that it achieved its goal of net zero for Scope 1, Scope 2 and Scope 3 emissions.

The tech company lowered gross emissions by 87% per every 1,000 ad impressions compared to 2021 and reached this goal seven years ahead of the initial target date. The company worked with third parties to independently measure carbon impact.

LoopMe maximized cloud efficiencies through the migration of data centers to renewable-powered sites including Google Cloud, lowered its electricity consumption and invested in high-quality carbon removal projects.

“We are extremely proud to announce that LoopMe is among the first wave of adtech companies to have dramatically reduced all gross emissions, thereby achieving our goal to become a carbon neutral company — and we accomplished this milestone years ahead of schedule,” said Stephen Upstone, CEO and founder of LoopMe, in a statement. “Reaching carbon neutrality is a critical first step in giving back to the ecosystem we serve, and now our business sustainability efforts can empower our customers and partners to further reduce their carbon footprint.”

LoopMe worked with Ainsty Risk, a sustainability consultancy. The company is also in discussions with all major accredited third-party verifiers of GHG inventories to corroborate the GHG inventory under SBTi standards. 

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