Energy Efficiency, GHG Emissions, Industrial  -  September 23, 2024

Novelis Introduces 3x30 Initiative

Novelis Inc., a producer of aluminum products and solutions, announced its new sustainability initiative to advance aluminum as the material of choice for circular solutions by becoming the lowest-emissions, flat-rolled products aluminum provider at less than 3 tons of CO2e per ton of flat rolled product (FRP) shipped.

The company also plans to increase the amount of recycled content in its products by increasing its average recycled content to 75% from today's 63% and continuing to conduct first-mover investments to lead the industry to circularity.

These goals are part of the company’s 3x30 plan to set carbon-related sustainability goals and identify priorities to accelerate the company's decarbonization and circularity efforts.

Novelis believes its 3x30 vision will enable the company to help its customers achieve their sustainability goals faster by focusing on three objectives to reach by the end of 2030 since growing consumer preference for sustainable products is driving increased demand for lower-carbon solutions, including the adoption of aluminum in the automotive, beverage, food and cosmetics packaging, building and construction and aerospace industries among others. 

Novelis 3x30 builds on the company's previous sustainability achievements, including a 10 percentage points increase in its average recycled content and 27% reduction in carbon emissions in fiscal year (FY) 2024 from its FY16 baseline. The achievements have pushed Novelis to the industry forefront with an average recycled content of 63%.

"Novelis 3x30 is our roadmap to going further, faster in our efforts to decarbonize our products and increase the circularity of aluminum," said Novelis CEO and President Steve Fisher in a statement. "Novelis has long been a sustainability leader in our industry, but we need to accelerate our progress and help our customers achieve their own goals for decarbonization in a shorter time frame. We are committed to innovating and implementing solutions that significantly decarbonize aluminum and make it the material of choice for the circular economy."

Read These Related Articles:

• Novelis Deploys Solar for Alabama Plant
• Novelis Decarbonizes Plant in Switzerland
• Novelis to Build Recycling Center to Reduce Carbon Emissions
• Novelis Announces Sustainability and Net-Zero Carbon Goals

Share this valuable information with your colleagues using the buttons below: