Commercial, GHG Emissions - April 1, 2025
Meta Signs for Carbon Removal Credits
Social media company Meta completed a long-term contract for the delivery of 676,000 nature-based carbon removal credits through 2035.
Meta signed the agreement with forest investment and management firm EFM, and the deal will support the transition of 68,000 acres of forestland to climate-smart management on Washington’s Olympic Peninsula with the goal to remove over one million tons of carbon emissions over the next decade.
EFM’s approach diversifies the revenue streams from forests to include carbon credits and conservation easements alongside revenue from traditional forest products. It allows forest management choices that rebuild timber stocks, produce higher-value logs and deliver lasting climate, social, and ecological benefits, including salmon habitat restoration, recreational opportunities, non-timber products, tribal cultural harvesting, and enhanced carbon storage.
Meta’s early commitment to the project launched an innovative approach that has enabled climate-smart forest investment strategies to become commercially viable at scale. It is one of the first known contracts of this type since it was negotiated in parallel with a property acquisition.
“As part of Meta’s goal to achieve net zero emissions across our value chain in 2030, we focus our strategy on understanding and reducing our emissions, and removing any remaining emissions through carbon removal credits. We support high-impact projects, and EFM’s extensive track record in sustainable management of forests made them an ideal partner and aligned with our goals,” said Tracy Johns, Carbon Removal Lead at Meta, in a statement. “Our commitment to this project supported EFM’s efforts to take an approach to forest management that not only drives strong climate and forestry outcomes, but also provides real value and environmental services to local communities.”
Meta’s early-stage and long-term commitment enabled the EFM-led acquisition of the property through a newly established entity called Olympic Rainforest LLC with capital from EFM’s Funds and third-party investors. This included investment from the Natural Capital Fund managed by Climate Asset Management, a natural capital investment manager that has raised more than $1 billion from institutional and corporate investors for natural capital and carbon projects around the world.
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