Commercial, Energy Efficiency, GHG Emissions  -  February 8, 2023

Viant Technology Enters Into Sustainability Partnership

Viant Technology Inc., an advertising software company, announced that as a part of its corporate sustainability efforts, it has partnered with Ad Net Zero, the cross-industry coalition supporting sustainability in the advertising industry.

The company also launched Adtricity®, a carbon impact reduction program aimed to assist clients in meeting their sustainability goals. Adtricity is an incentive program for Viant’s eligible customers, which delivers Renewable Energy Credits (RECs) for media investment. These credits can then be used to achieve corporate carbon reduction goals.

“The new climate reality requires a new mandate for change — where ideas are turned into real action. We understand that climate change cannot be addressed by one of us alone. It requires participation and action from us all,” said Tim Vanderhook, Co-Founder & CEO, Viant in a statement. “At Viant, we believe that the digital advertising industry drives change, and makes economies and communities thrive. This is why we are so thrilled to introduce Adtricity and our new partnership with Ad Net Zero. As we continue to advance our own sustainability journey and explore additional ways to make an impact, we will continue to seek out opportunities where we can support our customers in taking action.”

Viant is dedicated and focused on improving sustainability for both the company and its customers and commits to being carbon neutral in energy usage by the end of 2023. In order to execute on this strategy Viant will purchase qualified renewable energy to power its ad tech infrastructure while working to improve its overall supply chain efficiency.

The company’s co-founders launched a 14-megawatt solar power plant in North Carolina in 2020 to aid in producing clean energy.

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