Commercial, Energy Efficiency, GHG Emissions  -  March 1, 2024

Viant Reaches Carbon Neutrality

Viant Technology Inc., an advertising technology company, attained carbon neutrality for the calendar year 2023.

The company’s carbon neutrality was achieved by strategic collaborations with cloud providers to source renewable energy for powering Viant’s platform. Viant also purchased carbon offsets and renewable energy credits (RECs), which help increase the broader supply of renewable energy throughout the United States.

Viant also launched Adtricity, a sustainability program that includes a customer incentive program that delivers RECs for media investment. Adtricity will help clients reach their sustainability goals but also contributes to the advancement of clean energy production.

The company also debuted Direct Access, a supply path optimization initiative that drives cost efficiencies and carbon reduction for advertisers by forging direct partnerships with major streaming services and publishers.

Viant launched its first ever Carbon Emissions Calculator powered by emissions measurement partner Scope3.

The company also became a founding member of Ad Net Zero and a supporting member of the IAB’s Sustainability Working Group.

Details were released in its first Sustainability Report for the calendar year 2023. 

“2023 was a big year for Viant with a number of firsts for us around sustainability, yet the challenge of curbing carbon impact is vast, and there is more we can do as an industry to reduce digital advertising’s carbon footprint,” said Tim Vanderhook, Co-Founder and CEO, in a statement. “We have focused plans to advance our sustainability efforts in 2024 with the growth and expansion of Viant’s Adtricity program guided by an action-first approach to sustainability.”

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